MERCEDES-BENZ | EQ Teaser
MERCEDES-BENZ | EQ Teaser
MERCEDES-BENZ | EQ Teaser
MERCEDES-BENZ | EQ Teaser

DETAILS

ClientDas Schauwerk for Mercedes-Benz

Partnerwirmachenbunt, Max Braun Lichttechnik, FRIDIE interactive, Gardow Engineering


Technical design for executing an interactive installation with 756 individually controlled and moveable luminous rods. Building a prototype for developing the mechanics and controls. Planning the series production including the parametric construction of all components. In-house development of the control boards and the image interpretation of video signals into colour and travel distance specifications for each individual rod. Executing the entire project from concept delivery to the presentation at the Paris trade show within three months.